Web to print technology offers significant benefits to both customers and print-shops – such as efficient workflow, reduced costs, product customization and personalization, and more. This revolutionary software ensures print-shop owners can offer their products 24/7 from anywhere in the world.
However, web to print software is as useful as its templates.
What does it mean?
When customers want to order print products from your website, whether it be business cards, calendars or event invitations – they always start by choosing a product template, and then they customize it.
Let’s say for example, that Laura wants to order 200 copies of glossy brochures for her gardening business. She knows what she has in mind, but she’s no graphic designer. She needs to start with a brochure template.
However, there are many types of brochures to begin with. Should it be a 2-fold, 3-fold or maybe more? 4 pages that fold inwards, or 5 pages that fold like an accordion? Perhaps a multi-page booklet? And what about the inner sections? Maybe you should offer a section with a large image with stylish text on it, some text-only sections, and some sections with rows of multiple small images?
Sure, your clients can drag and drop sections, move them around and adjust them, but when a professional designer creates lots of pre-made templates and sections, and your customers only need to enter their text, the result will be much better, and they are more likely to order from you and not your competitors. The same goes for headers, fonts, icons and dividers. The more the product looks appealing and “finished’, without a blank page, the more likely your customers will like it.
Naturally, your templates should have the ability to easily edit all text fields, change the fonts and upload branded graphics, but most people need to see the end product before they start editing it, so you better offer as many variations and layouts as possible. Yes, dozens of templates for each print product, with slight variations for all sizes, regions, seasons and holidays.
Great templates are the core ingredient of a successful web to print business, so make sure the templates you offer have great designs, are customizable, properly formatted and compatible with your graphic editing software. And most importantly, offer as many variations as possible.