If you’re up-to-date with our digital world, you probably heard about Snapchat, maybe even use it occasionally. But in case you didn’t, Snapchat is an image messaging and multimedia mobile app, mainly geared to people under 40.
Snapchat started with a principal concept that pictures and messages are only available for a short time before they become inaccessible. That’s the main difference of this app – posts are temporary.
It’s designed specifically as a visual medium that is self-deleting and temporary. This is very different than Facebook, Instagram, Twitter and every social network where we document our life. This is why Snapchat feels very fresh and different.
According to Snapchat, they reach over 40% of all 18 to 34 year-olds in the US every day. So even if this age group isn’t your demographic target, you should use this app as a social tool to reach more people. The youth market responds well to brands that present and interact on Snapchat.
So why not use Snapchat for engaging with prospective customers and influencers?
If part of your message as a printing service is colorful images, fun printed projects and sequential imagery, Snapchat could really be a good place to advertise it. Use this platform that maximizes the visual element and showcase what you do and how you do it.