One of the most amazing ways to promote your new book on the web is through videos. Why? Thanks to the enormous popularity of YouTube and the easy access to online content, millions and millions of people around the world enjoy watching videos.
Videos are amazing promotional tools, especially because it is pretty easy for users to share them with everyone else. So this is your chance to use videos to advertise your book on the Web. How to do it?
There are many ways to take advantage of videos to promote your book if you are a self-publishing author.
- You should first include a greeting video in your website. This way, you will create a more personal contact with your visitors.
- Also create a book trailer. This is really interesting because people love watching trailers to have an idea of what they are about to read.
- You should also add a video about you. This should be a very brief video where you promote yourself, especially if you are an expert in what you wrote about.
- In case you are publishing an educational book, you can always add a free video including some of the tips that you explain in your book later. This is always a great way to attract audience.
- You could also include in your website testimonial videos of some of your readers.
- If you have given any kind of lecture or have been on TV, you should also add these videos in your website, so audiences have the chance to know more about who you are.
- You might also include some kind of humor. People love laughing, and if the nature of your book allows humor, your videos are a great chance to incorporate it.
- Always keep your videos as short as possible. It is not a good idea to exceed 2 or 3 minutes. Actually, the perfect length is up to 90 seconds.
- Look for tutorials to create videos or hire a professional who can do it for you. Your videos should always have high quality in order to give you a polished and nice look.
- When you upload your book trailer to a video sharing site, use the embed code to include the video on your website, blog and social network pages. Also include relevant keywords in the title of your video.
As you can see there are lots of ways to use video to promote your book online. This is the chance you were looking for. Take the advices above and increase your book sales!