A new feature by Amazons marketing services was introduced recently: the Amazon Pages. Basically, in these pages companies can show their products and services, post daily updates, and even integrate their Amazon page with their Facebook or Twitter pages. The registration for these brand pages is completely free, and Amazon also offers a few free customizable templates and analytics tool.
In the niche of direct marketing to readers, publishers must explore all the social networks to get to as many potential customers as possible. Platforms like Twitter, Facebook, Pinterest, Linkedin, and now also the Amazon Pages, offer a direct connection to the readers.
When publishers have a strong connection with their readers they get a better understanding of how readers connect with their books, authors and brand. This way, the publishers might not have to rely so heavily on book reviews or retailers to publicize and sell their books.
Naturally, it’s a question of how much time and resources the publishers can invest in the maintenance of this kind of page. It means setting up a new profile and constantly updating it, adding new content and attractive offers. This will add to the other social pages the publishers might have, so it depends on how much time they have to invest in another social page.
The Amazon brand pages could definitely be a powerful tool that publishers can use to build a strong relationship with their readers. On the page, the publisher can communicate more effectively and the readers might discover new books or interesting offers.
You can read more in this link: What Amazon’s New Brand Pages Could Do for Publishers.
Publisher? Learn About Amazons New Brand Pages