B2C Print | Innovative Printing Software | Web to Print Solutions
  • Home
  • Features
  • Solutions
  • Testimonials
  • Contact
  • Blog
April 6, 2014

How To Create A Brochure People Will Want To Read

How To Create A Brochure People Will Want To Read
April 6, 2014

 
Making a brochure your prospective clients will want to read is a challenging task, no matter what business you’re in. Online marketing methods are a lot more engaging, but brochures also have their benefits, assuming you’ve created a unique pamphlet that people will want to read through.

stack of brochures

Here are a few tips to help you create a brochure that your potential clients won’t be able to put down:

  1. Use positive words and avoid negative phrases. A lot of advertisers state they don’t use certain ingredients, or they don’t work in a certain way like their competitors. This is a mistake because it brings a negative association with your business or product. Instead, you should use positive words to describe what you offer, and focus on what you have, not what you don’t. For example: “We only use natural products” as opposed to “we don’t use harmful products”.
  2.  

  3. Keep the message short and to the point. A brochure needs to be concise and not contain too much text. Think of it as a tool similar to Twitter – you have a short line to grab attention. If you combine infographics in the brochure, it would be a great addition.
  4.  

  5. Don’t forget about formatting. A brochure should have a consistent formatting, so don’t go crazy with different fonts, sizes and styles. A well formatted brochure should have spaces between paragraphs, readable fonts and unified colors. This will ensure your brochure is easy to read, and is a complete piece of information.
  6.  

  7. Remember to leave white space. This is very important, and for some reason, not all advertisers take it into account. Leaving a blank space (it doesn’t have to be white of course), makes the text easier to read.
  8.  

  9. Don’t forget proofreading. Even if you’re in a hurry to send the brochure to print, whether using a traditional printing method or you’re using a print on demand service, don’t let the lack of time the reason for misspelling or grammatical errors. Prospective clients reading a brochure that contain bad spelling and grammar will automatically assume that your work or products are probably not so perfect as well.

Creating a successful brochure is not very complicated, it just requires following a few simple steps that will guarantee it won’t end up in the trash can.
 

Recent Posts

How Product Mockups Drive Sales of Promotional Goods in the Web-to-Print and Print on Demand EraMay 8, 2025
How Vistachimp.com is Revolutionizing Swag and the Web-to-Print IndustryApril 3, 2025
The Impact of AI Processing Power on the Web-to-Print IndustryJanuary 13, 2025

Our Approach

With years of experience in the printing industry and satisfied customers worldwide, Our main goal is to provide you, the Print Provider, with a friendly End-to End solution that can be up and running in weeks and help you increasing your sales.

· We know the printing industry needs.
· We know the online shoppers demands.
· We bring them together.

Contact Us

USA/CANADA OFFICE
98 Cutter Mill Rd. Suite #295A
Great Neck, NY 11021

MIDDLE EAST OFFICE
2 Koifman St. Tel-Aviv,
Israel 6801294
+972 3 618 42 42
info@b2cprint.com
Video Player
https://www.youtube.com/watch?v=Rv8V8YL39fE&rel=0
00:00
00:00
01:55
Use Up/Down Arrow keys to increase or decrease volume.
B2CPrint LTD, All Rights Reserved
Security and Availability Policy
Privacy Policy

Recent Posts

How Product Mockups Drive Sales of Promotional Goods in the Web-to-Print and Print on Demand EraMay 8, 2025
How Vistachimp.com is Revolutionizing Swag and the Web-to-Print IndustryApril 3, 2025
The Impact of AI Processing Power on the Web-to-Print IndustryJanuary 13, 2025

Contact US

USA/CANADA OFFICE
98 Cutter Mill Rd. Suite #295A
Great Neck, NY 11021
Office 1-212-921-2779
Toll free 1-877-B2C-9979

MIDDLE EAST OFFICE
2 Koifman St. Tel-Aviv,
Israel 6801294
Office +972 3 618 42 42
+1-212-921-2779
info@b2cprint.com

More…

  • Blog
  • Deposit Photos
  • Disclaimer
  • Online Printing Software
  • Print On Demand
  • Privacy Policy
  • Security and Availability Policy
  • Soluciones
  • SOLUÇÕES
  • Solutions
  • Terms of Use
  • Web To Print