For over a decade web advertizing has been the most effective way to promote businesses, but during 2014 it became more successful than TV, Radio and Signage advertizing all together!
The biggest change in advertising strategy can be seen in fields such as retail, financial services, travel and telecom where the “middleman” is becoming less relevant.
Web advertising had transformed since 2010 as the transition from desk computers to mobile devices has grown by more than 600%. This change along with search engines advertizing prices that had increased tremendously in the past couple of years, pushed many businesses to understand the importance of returning customers and invest more in their loyalty and less in exposing the business to new prospects.
There are 3 effective ways to keep existing customers and increase their loyalty, those 3 were proved to increase businesses’ revenue while others were struggling to survive. The first one is creating a members club and bringing customers to sign up by offering them discounts and unique deals. The second one is creating professional social media pages and investing in maintenance to help increasing the number of members and promoting the business.
The third one is the Apps – when you get your customers to download your App, the chance they will consider you for their next project will grow by over 80%, and since today it is fairly inexpensive to create an App for almost any type of business, it seems to be one step that businesses must take.
The number of Apps has grown from less than 100,000 in 2010 to more than 1.5 million by the end of 2014. This increase is a direct effect by the mobile devices usage and the understanding of customer’s loyalty importance.