Category Archives: Marketing Tips

Direct Marketing Ideas with Print Products

Sometimes it seems that we live in an age where all marketing is done online. We have already forgotten that only a few years ago both small businesses and large organizations still used quite a few networking events, billboards, leaflets … Continue reading

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APTech Announces Special Briefing: “The (Very Different) Future of Event Marketing & Customer Journeys”

Event will explore how to connect and interact with customers in the “new normal Press release from the issuing company The Association for PRINT Technologies (APTech) is hosting a webinar in partnership with Don Carli, President and Co-Founder of the … Continue reading

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How Printing Helps Businesses in Times of Corona

Small businesses around the world are already feeling the financial stress from coronavirus restrictions that have millions of people staying at home and avoiding unnecessary shopping trips. As businesses must react to this new situation, many have adjusted their service … Continue reading

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A Simple Tip To Grow Your Print Sales

There are lots of things print providers can do to gain more profits. They can increase prices and cut costs, analyze monthly financial statements and measure their businesses’ progress, and even reorganize their staff to make sure everyone knows their … Continue reading

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Design Tips – Choosing The Right Colors For Print Projects

If you’re in the print business, you know that it’s essential to keep up with new trends and technologies, and provide your customers the best service and advice. Design and graphics are probably at the top of the services you … Continue reading

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Important Questions To Ask When Hiring A Print Sales Person

One of the main focuses of any printing service is to find new clients and expand their business. It might be the time to refresh your sales department, and get a new type of sales person. If you want to … Continue reading

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Great Tips For Print Providers To Interact With Millennials

A common frustration with sales people this day and age is that they are struggling to communicate with prospective customers, especially the young ones. They often experience cases like no response to voicemails, the feeling that people are always busy … Continue reading

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Useful Marketing Ideas For Printers

As any business owner, and especially print services, you always want to attract more customers and increase your revenue. How to achieve it? Well, here are a few ideas. There are many ways to get new clients, some involve investments … Continue reading

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Is Your Print Shop Evolving? 3 Strategies To Help You Grow

The way we do business today is different from how things were done in the past. The traditional way of building a long-lasting relationship with the customer isn’t relevant anymore. And yet, many printing companies operate in the same way … Continue reading

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Essential Skills Every Print Sales Person Should Have

Many printing companies are struggling to find new clients and expand their business. This has a lot to do with the fact that the traditional print sales model no longer works, and new methods of acquiring new customers are now … Continue reading

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